The City has had a great experience working with Spencer and the Boots Road team as we completely revamp our website and other communication resources. Their process, professionalism, and genuine commitment to understanding the complexity of city government and our diverse audience have proven invaluable.
Boots road group
we create
content that
creates impact
Websites
Open
We build our sites on a tailored-for-you version of the open source, world class Drupal content management system (CMS). That means no vendor lock-in — we want you to stick with us because you like us, not because you have no choice. If at any time you want someone else to manage or modify your site, there is a worldwide community of developers equipped to do that. You can make all the site's code available to any of them.
Powerful
Anything you can do on the web, you can do on a Boots Road site. You tell us what you need, and we'll make it happen. Unlike many proprietary systems that are built on fixed designs with limited feature sets, ours is infinitely extensible, with new features constantly being developed not just by us, but by thousands of developers worldwide.
Simple
You shouldn't need to keep a Help window or tech support chat open to figure out how to do things. We simplify the interface so that you're one click away from almost anything you want to do. If you're looking at a page, you can edit that page. If you can use a simple word processor, you can create and edit content.
Campaigns
The goal of any campaign is to influence beliefs, behaviors, or both.
We do that through delivering:
- the right message
- in the right place
- to the right people.
We start with this simple framework, because campaigns can become complex, involving a strategic mix of some or all of: data, writing, design, content production, social media, content marketing, web development, advertising (display, search, social, etc.), media buying, public relations, analytics, and more.
But what makes it all effective is clear strategic focus: right message / right place / right people.
Click below to see examples of how that works in practice.
Branding
Your brand is who you are.
The brand is not the name or the logo — those are just expressions of the brand. Names and logos are like the names and faces of people.
A brand is like a person’s character. Their name or face might change, but their character, we hope, remains the same. Trust is fundamental — if people can’t trust you, nothing else matters.
Social
So almost every organization of any size needs to be a content publisher — a content publisher with the creative, technical, analytical, and marketing skills needed for success online.
We provide these skills for our clients. They include: