The goal of any campaign is to influence beliefs, behaviors, or both.
We do that through delivering:
- the right message
- in the right place
- to the right people.
We start with this simple framework, because campaigns can become complex, involving a strategic mix of some or all of: data, writing, design, content production, social media, content marketing, web development, advertising (display, search, social, etc.), media buying, public relations, analytics, and more.
But what makes it all effective is clear strategic focus: right message / right place / right people.
Click below to see examples of how that works in practice.