Joomla! site syndication http://bootsroad.com 2008-11-20T19:40:59+01:00 http://bootsroad.com http://bootsroad.com/images/M_images/joomla_rss.png text/html 2007-11-19T12:17:48+01:00 http://bootsroad.com http://bootsroad.com/content/view/51/2/ Click to see updated examples (http://bootsroad.com/index.php?option=com_content&task=view&id=49&Itemid=34) of some of our web development work. Our services include advertising, public relations and new media. That includes the design, production, and hosting of robust, fully featured web sites. text/html 2007-08-22T09:05:20+01:00 http://bootsroad.com http://bootsroad.com/content/view/47/2/ A 2006 study by Marketing Evolution in 2006 for Magazine Publishers of America found that campaigns combining TV and web can create increased brand awareness: "With TV alone indexing at 100, brand awareness increased to 138 when online was added to TV in the mix. This increase was the average across an aggregate of 20 studies, 10 of which had sufficient sample size to examine each combination of media. Clearly, where affordable for ! a client, a media mix is beneficial and the addition of Web activity t o TV activity can increase both awareness and sales." From MediaPost (http://blogs.mediapost.com/metrics_insider/) text/html 2007-08-18T12:59:18+01:00 http://bootsroad.com http://bootsroad.com/content/view/44/2/ Adapted from a reply I made on John Jarvis' Buzz Machine (http://www.buzzmachine.com/) blog: The Internet and cheap digital tools allow crowd-sourcing of news by amateurs, not just because the technology makes production and distribution fast, easy and cheap, but also because it diffuses risk through the crowd. So it makes any individual's share of the risk small enough to be acceptable, and makes the small compensation (recognition, fun, etc) acceptable as well. In the same way, the net itself has been made available for next to nothing by diffusing the cost (risk) through countless servers and routers. text/html 2007-06-13T18:53:35+01:00 http://bootsroad.com http://bootsroad.com/content/view/43/2/ Via personaldemocracy.com: (http://www.personaldemocracy.com/node/1469) John Edwards advisor [and online politics expert] Joe Trippi is in the U.K., telling British politicians that "Internet activism is spelling the end for the age of spin." In an interview with the Guardian, Trippi talked about the always-on nature of online campaigning. "Before TV, what mattered was how your voice sounded. Then with TV it matters what your candidate looks like ... We are now moving to a medium where authenticity is king, from what things look like to what's real ... text/html 2007-05-10T18:39:09+01:00 http://bootsroad.com http://bootsroad.com/content/view/42/2/ The California Democratic Party held its annual convention in San Diego April 27-29, and I was there blogging, along with hundreds of other traditional and web-based reporters. Here are some observations.