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"The End for the Age of Spin" |
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Via personaldemocracy.com:
John Edwards advisor [and online politics expert] Joe Trippi is in the U.K., telling British politicians that "Internet activism is spelling the end for the age of spin." In an interview with the Guardian, Trippi talked about the always-on nature of online campaigning. "Before TV, what mattered was how your voice sounded. Then with TV it matters what your candidate looks like ... We are now moving to a medium where authenticity is king, from what things look like to what's real ...
You have to be 'on' 24 hours a day, seven days a week," Trippi said. He describes the new world of politics in the "peer-to-peer social network world," in which the opinion of peers is worth more than a top-down campaign message. While no candidates in the U.S. - including Edwards -- are completely running this kind of campaign, David Cameron, the leader of the Conservative Party in the U.K., continues his engaged web presence with multiple videos a week and an active community blog. |
