Websites for Impact

We looked at the way people were building websites, and saw a few problems.

Some were closed:

They were built on a proprietary system, meaning you were stuck with one vendor, for as long as you had that site.

Some were limited:

Whatever that vendor's platform could do, that's what you could do. Want more? Too often, it was expensive or impossible.

Some were confusing:

Sure, you could figure out what to do — allowing time for Help docs, forums, and tech support chats.

So we make something different.

Something open, powerful, and simple:

Boots Road Websites for Impact


We build most of our sites on the open-source Drupal content management system (CMS), one of the world’s most powerful and widely supported website platforms. That means no vendor lock-in — we want you to stick with us because you like us, not because you have no choice. If at any time you want someone else to manage or modify your site, there is a worldwide community of developers equipped to do that. You can make all the site's code available to any of them.


The fact that Drupal is open source means important benefits over proprietary systems: The code running your site is free of any ongoing license or software upgrade fees. You own the right to use it free and clear, forever.

You have access to all the site code at any time. Anything can be modified, and if you ever decide you’d like someone else to manage your site, you’re free to switch — any skilled Drupal developer will be able to understand and work with the site.

Your site can leverage the skills of a world-wide community of developers, who are constantly improving Drupal’s capabilities, performance, and security.


Anything you can do on the web, you can do on a Boots Road site. You tell us what you need, and we'll make it happen. Unlike many proprietary systems that are built on fixed designs with limited feature sets, ours is infinitely extensible, with new features constantly being developed not just by us, but by thousands of developers around the world. A Drupal-based site can do anything you would ever want to do on the web, and our Drupal designs make managing it easy for anyone.


We make the site that you need — we don’t ask you to choose from among templates, or restrict you to checklists of features. Standards are important when it comes to the hidden infrastructure that makes a website robust, reliable, and secure. But no one wants a “standard” site — one that looks like a whole lot of other ones and doesn’t satisfy the organization’s unique needs.

We learn all of your particular requirements, and design the site that’s just right for you.

If your needs change (and they almost certainly will), Drupal’s architecture is modular, meaning that new features can be “plugged into” the site seamlessly, without requiring rebuilding any of the rest of the site.


You shouldn't need to keep a Help window or tech support chat open to figure out how to do things. We simplify the interface so that you're one click away from almost anything you want to do. If you're looking at a page, you can edit that page. If you can use a simple word processor, you can create content.


No matter how big a website grows, it must stay friendly: friendly for public users and for the editors and admins who keep it up to date.

Websites for large organizations, like government agencies, nonprofits, and corporations, quickly grow to thousands upon thousands of content items — and they don’t stop. You don’t see an expertly designed information architecture, or the skills of advanced user experience designers.

You don’t see an expertly designed information architecture, or the skills of advanced user experience designers. But they’re what keep our sites friendly — easy to use, helpful and fast — no matter how big they grow, and how much capability they provide.

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