Boots Road Group

The City has had a great experience working with Spencer and the Boots Road team as we completely revamp our website and other communication resources. Their process, professionalism, and genuine commitment to understanding the complexity of city government and our diverse audience have proven invaluable.

Hiring Boots Road Group is one of the best decisions I’ve made in Salinas. Spencer, your team has made the positive difference in our communication strategy and actions. Thank you for your leadership and guidance.

The team at Boots Road Group possesses all the key ingredients: creativity, technical knowledge and expertise, timely follow through, and innovative solutions. As importantly, they are good people with whom it’s a pleasure to collaborate and create. They listen to their clients and ‘get’ the importance of being mission-focused.

Spencer, Lynne, and the entire Boots Road staff became an adjunct member of our team, ever present at our year-long strategy sessions and challenging us to move beyond our creative comfort level. Their multi-faceted expertise eventually resulted in a highly successful rollout of the 75th season… Boots Road is a company with great heart and a dedication to supporting the arts. We are incredibly fortunate to have Spencer leading the way to champion the work of our arts organizations… Their commitment is authentic, durable, and much appreciated.

The Big Sur Marathon Foundation selected Boots Road Group from several candidates, to revise, update, and secure the organization’s website for its multifaceted youth fitness program, JUST RUN. They did an outstanding job! During the past five years, we have continued to rely on their creativity, attention to detail, insight, expertise, and ongoing support. They have a sense of urgency and get the job done in a timely manner. It is a sincere pleasure to work with Spencer, Lynne, and their affable team, both personally and professionally.

Boots Road Group’s passion and ability to leverage organizational expertise are unexcelled. Boots Road is and has been a valuable asset in assisting defining, focusing on messaging and branding in our communities. They are Masters of Public and Media Relations and Crisis Communication skills. The Group is led by Spencer Critchley who is, in short, a marketing genius! They are both highly ethical and the Best of the Brightest. A very potent combination.

We love the BootsRoad team! They are great collaborators and built us a killer site on a platform we can manage. We actually receive unsolicited compliments on it, which makes us smile.

Honesty and respect, attention to detail, and more than a sprinkling of creativity in design and solutions. I experienced wonderful support throughout the brainstorming and development processes and after that, through testing and implementation. And I feel that we got a very good value and an exquisite result. If you are looking for a strategic partner to help you with your marketing and internet presence, you won’t find a better organization than Boots Road Group.

In a world full of noise, we struggled to break through on a non-profit budget. Boots Road changed the way we think about marketing. Instead of doing more, we have learned to work smarter. Instead of selling our product to an audience, we have learned to think about our audience segments and their needs first.