About Boots Road Group

What We Do

Gold Communicator Award statuette


Boots Road Group is an award-winning marketing agency for purpose-driven organizations, including nonprofit organizations, academic institutions, governments, and corporations. Our past and present clients include Obama for America 2008 & 2012; the US Department of Labor; the Monterey Jazz Festival; UC Berkeley; the Middlebury Institute of International Studies; the Cities of Salinas, Santa Cruz, Carmel, and Gonzales, California; former Congressman Sam Farr; Passionfish and many others — please see our list.

We have been recognized nationally for our work with multiple C2A, Communicator, Davey, Graphis, Videographer, and W3 Awards. Our people have won awards from the Associated Press and Public Radio News Directors, and have contributed to projects that have won the Emmy, New Media Invision, and New York Festivals awards, among others.

Modern marketing is based on the recognition that digital technology and the Internet act to merge media and formats that might previously have been divided. So we integrate these services, uniting them in the service of the client’s communications goals:

Branding • Advertising • Public relations • Web development and hosting • Social media • Content marketing

Our staff has deep expertise in the creative and technical aspects of this work. This includes: • Communications strategy • Graphic design • Interface design and information architecture • Multi-media production (photography, video, animation, etc.) • Writing and editing • Web development • App development • Social media campaign design and management • Content marketing • Search marketing •  Analytics • Training, support, and documentation • Accessibility and ADA compliance.

Meet the Boots Roadies here.

Our Philosophy

  • Work with clients we believe in.
  • Find the simple, powerful core message, then build on it.
  • Merge great writing and design with the right technology.
  • Make terrific things happen.

We are in this to be creative in every sense of the word: making something new, while making things better. We look forward to doing that with you.