What Our Clients Are Saying
Boots Road Group's passion and ability to leverage organizational expertise are unexcelled. Boots Road is and has been a valuable asset in assisting defining, focusing on messaging and branding in our communities. They are Masters of Public and Media Relations and Crisis Communication skills. The Group is led by Spencer Critchley who is, in short, a marketing genius! They are both highly ethical and the Best of the Brightest. A very potent combination.
Superior Court Judge, Ret., Board Member
Multiple Nonprofit Organziations
The Big Sur Marathon Foundation selected Boots Road Group from several candidates, to revise, update, and secure the organization’s website for its multifaceted youth fitness program, JUST RUN. They did an outstanding job! During the past five years, we have continued to rely on their creativity, attention to detail, insight, expertise, and ongoing support. They have a sense of urgency and get the job done in a timely manner. It is a sincere pleasure to work with Spencer, Lynne, and their affable team, both personally and professionally.
JUST RUN Program Director
Big Sur International Marathon
Honesty and respect, attention to detail, and more than a sprinkling of creativity in design and solutions. I experienced wonderful support throughout the brainstorming and development processes and after that, through testing and implementation. And I feel that we got a very good value and an exquisite result. If you are looking for a strategic partner to help you with your marketing and internet presence, you won’t find a better organization than Boots Road Group.
Shivas Irons Society
I engaged Spencer and his Boots Road team at Carmel Bach Festival to provide marketing, communications, social media, and PR expertise for our 75th anniversary season. As a non-profit organization, we endeavored to do a lot with very little resources. Rising to the challenge, Spencer, Lynne, and the entire Boots Road staff became an adjunct member of our team; ever present at our year-long strategy sessions and challenging us to move beyond our creative comfort level. Their multi-faceted expertise eventually resulted in a highly successful rollout of the 75th season… and well under budget. Boots Road is a company with great heart and a dedication to supporting the arts. We are incredibly fortunate to have Spencer leading the way to champion the work of our arts organizations. Long after a project is done, you’ll invariably find Spencer and his team continuing to champion your work as an audience member, supporter, and an advocate. Their commitment is authentic, durable, and much appreciated.
Former Executive Director
Carmel Bach Festival
Working with the Boots Road team on the redesign of our website helped our organization more clearly present our vision to our members and the public. The Boots team is thoughtful, meticulous and smart. They knew exactly the right questions to ask to help us produce the best design and content for the Community Alliance for Safety and Peace website.
Community Alliance for Safety and Peace
The City has had a great experience working with Spencer and the Boots Road team as we completely revamp our website and other communication resources. Their process, professionalism, and genuine commitment to understanding the complexity of city government and our diverse audience have proven invaluable.
City of Gonzales
I have been working with Boots Road Group for more than seven years, first at UC Berkeley and now at Lawrence Livermore National Lab. The service provided is top notch. I'd highly recommend them in all facets of marketing, web design, logo design, and more. Boots Road is one of a kind, and their customized service is very much appreciated.
Communications Manager Energy Technology Area
Lawrence Berkeley National Lab
We love the BootsRoad team! They are great collaborators and built us a killer site on a platform we can manage. We actually receive unsolicited compliments on it, which makes us smile.
Social Policy Research Associates
Spencer made a big contribution to the Obama campaign's success in Michigan. He managed our statewide radio efforts, designing a system so productive it was copied by Obama press teams in other states. He arranged radio, TV and newspaper interviews and wrote briefings for Barack Obama, Joe Biden, Hillary Clinton and other campaign figures. And he pitched in with our New Media team, helping design and execute our online presence while serving as our official photographer for appearances by Obama, Biden and others. Spencer's creativity and work ethic paid dividends daily, and it was a pleasure having him as part of our team.
Brent Colburn Communications Director, MI
Obama for America '08
Lynne is phenomenal with web design. I have valued her services for several years now and have always been impressed by her creative sense and her ability to digest my seemingly random thoughts into a unified whole. I have used Lynne's services on several websites and have recommended her to others. She is particularly patient, does not waiver from the task, and remains committed. I have been pleased with all her work and I know that the other website owners have been also.
Tom Talboy PhD
Lynne produced excellent pieces, whether for distribution via the internet or for print publications. Lynne also had fantastic results for our website, distributing information to our current families to keep them well informed.
John B. Aime
Santa Catalina School
One of the finest producers I've had the pleasure to work with. Spencer has a deep insight into the creative process.
CEO, DubeyTunes Studios
Emmy Award-Winning Producer / Composer
Boots Road treats us as if we are their only client. Spencer and his team help us inform our community with a voice that is both positive and transparent and they keep their finger on the pulse of media activity. They are an invaluable asset to our Police team!
Salinas Police Department
A team with a mission they believe in, and the tools to make it a reality, is a powerful thing. That’s the Boots Road Group in a nutshell.
Executive Director of Communications
Middlebury Institute of International Studies
Boots Roadies are creative, thoughtful, reliable and fun!
Boots Road Group provided Congressman Farr's re-election campaigns with excellent services in web development, social media, video production and more. We were delighted to work with them!
Friends of Farr
Leadership Monterey Peninsula is dedicated to building a thriving and diverse community by developing strong and effective leaders to play major roles in decision-making and problem-solving at every level. Partnering with us to continue to make that possible is truly a gift.
Leadership Monterey Peninsula
I could tell that Spencer's artistic sensibility and musicianship are of high level. He has very good ears and was hearing and detecting subtle changes to the mix from revision to revision. It is a pleasure to work with somebody that can and does appreciate what you do and how you do it. Spencer knows what he is listening for, knows what he wants and is great at communicating it very easily. I would work with him again anytime.
3-time Grammy Award winning Audio Engineer / Music Producer / Composer
Spencer was a key part of our communications team in Virginia, and his work was invaluable to our success in November. Spencer designed, built, and ran one of the largest, most successful radio and television booking operations anywhere in the country - and he did it all on a short timeline with limited resources. Spencer also brought a new level of focus and strategic precision to our broadcast media outreach, implementing a system that matched interview guests - including senior campaign officials and major celebrities - with the outlets and audiences where they would have the greatest impact. From writing briefings, locking down interviews, and even serving as the campaign photographer at key events, Spencer put in the hard work and the extra hours to always make sure the job was done right.
Senior Communications Advisor, VA
Obama for America '12
I really can’t thank you enough for all of your help this past year on our marketing strategy and in numerous other ways. The festival was a success in every way that we can measure it.
Monterey Jazz Festival
Hiring Boots Road Group is one of the best decisions I've made in Salinas. Spencer, your team has made the positive difference in our communication strategy and actions. Thank you for your leadership and guidance.
City of Salinas
Thank you for all your creative energy and support to make our MRF opening so successful! It was, in one word, BIG!
Monterey Regional Waste Management District
Spencer, you and your crew are a County Treasure. Congratulations and thanks for everything BRG does!
Former Chief of Police
While I struggled to articulate the mood and emotional truth I was aiming for in a given scene, Spencer came back with a musical score that showed he really got it. His compositions lent depth, meaning, and beauty to the story in ways I couldn't imagine. I knew he was wickedly smart, but I was blown away by his artistic talent. What a rich experience.
Director of the Emmy-winning film "Blink"
The team at Boots Road Group possesses all the key ingredients: creativity, technical knowledge and expertise, timely follow through, and innovative solutions. As importantly, they are good people with whom it’s a pleasure to collaborate and create. They listen to their clients and ‘get’ the importance of being mission-focused.
Siobhan M. Greene
Executive Director and CEO
Hospice Giving Foundation
Thank you so much, Lynne, for helping me through this monumental project. You are wonderful to work with! I feel so smart now that I can edit our website. I'm standing tall on your shoulders!
In a world full of noise, we struggled to break through on a non-profit budget. Boots Road changed the way we think about marketing. Instead of doing more, we have learned to work smarter. Instead of selling our product to an audience, we have learned to think about our audience segments and their needs first.
Colleen Finegan Bailey
Monterey Jazz Festival
Many thanks again, Lynne, for your stunningly creative concepts and work on my website design. You truly helped me think through how to present the essence of my business.
Flossie Stowell Photography
In a world accustomed to spin doctors, Spencer is a breath of fresh air. Through his unique trainings, the Santa Cruz executive team (City of Santa Cruz) has learned how to communicate both honestly and effectively with our employees and the public.
Assistant to the City Manager
City of Santa Cruz