Core Team

Headshot of Spencer Critchley

Spencer Critchley, Managing Partner, Boots Road Group

Boots Road Group Managing Partner Spencer Critchley is an award-winning writer, producer, and communications consultant with experience in broadcasting, film, digital media, public relations, advertising, and music. As a communication consultant, Spencer has worked for both of Barack Obama's presidential campaigns, former Congressman Sam Farr, the U.S. Department of Labor, the University of California at Berkeley, the Monterey Jazz Festival, and many others. As a digital media producer, his clients have included David Bowie, Moby, Santana, Britney Spears, and others while he was with Thomas Dolby’s Beatnik Inc; the Silicon Graphics-Time Warner-ATT interactive TV system; Silicon Gaming; and the multiple award-winning Choosing Success multimedia program for CCC/Viacom, described by Wired magazine as "the most inspired piece of educational...
Lynne wearing a black shirt

Lynne Weatherman, Partner, Creative Director

Lynne’s many years of experience as a communications professional and creative director include collaborating with educational institutions, political clients, governments, corporations, non-profits, and artists. Lynne excels in connecting the client to their community in meaningful and sustainable ways. To build this connection, she designs innovative and beautiful branding that focuses on client goals and values. Along with her graphic and web design skills, web development expertise, project management and training experience, she is the author of nationally published software reviews, the editor of many software trade manuals and is a Certified Adobe Photoshop Expert.

Andres Torres, Senior Web Developer

Andres Torres, Senior Web Developer

Andres is a Software Engineer and Senior PHP Developer with wide experience in developing demanding software solutions and Drupal implementations, as well as extensive experience leading people and project teams. He has extensive knowledge in various Web tools, Design Patterns, Agile Software Development Methodologies, as well as Linux environment configurations.

Headshot of Maria Loza with a big smile

Maria Loza, Front End Developer

Maria Loza is our front-end developer and enjoys bringing an idea to life using websites. She has also participated in a few hackathons, with her team placing in the top 3. She plays video games on her down time and loves sushi.

Headshot of AJ wearing headphones at work

AJ Johns, Media and Content Producer

AJ is a communications associate at Boots Road who specializes in digital marketing, including social media and content marketing. AJ graduated from Fordham University with a degree in anthropology. AJ previously worked at the Institute for International Humanitarian Studies, focusing on web and social media strategy and management.