Websites, Web Apps & Digital Experiences

How to choose a web firm

There are so many web development agencies out there, and they all say they're great—how do you choose?

Leverage other people's choices: Talk to a firm with many, many delighted clients. (More testimonials below.)

Boots Road Group client testimonials, including "Wonderful to work with!"

What we do

We build powerful, beautiful websites, web apps, and web experiences.

They can do anything that can be done on the web — you can see examples of our work here — and yet they’re easy for non-technical people to manage.

Rancho Cielo Home Page

How we do it

We start with human-centered web design, focused on you and the digital experience you need to offer users. Then we build with leading open-source technologies, including the Drupal and Wordpress content management systems (CMS's), as well as custom coding. You can see example features here.

City of Salinas Home Page on monitor

Who we do it for

We serve organizations seeking to make an impact. That includes businesses, nonprofits, government agencies, and political campaigns at the national, regional, and local levels.

Find examples of our web work here.

UC Berkeley PMB Home Page

How much does it cost?

We've written a clear, plain-spoken guide to web pricing, which we offer as a free download.

We build to each client's needs, with no template-driven restrictions, so the budget is set with each client, collaboratively. You'll understand and be confident in the value.

Home page of the website for Inyo County, California
What our clients say
Honesty and respect, attention to detail, and more than a sprinkling of creativity in design and solutions. I experienced wonderful support throughout the brainstorming and development processes and after that, through testing and implementation. And I feel that we got a very good value and an exquisite result. If you are looking for a strategic partner to help you with your marketing and internet presence, you won’t find a better organization than Boots Road Group.
Ben Kline
Executive Director
Shivas Irons Society
Boots Road Group's passion and ability to leverage organizational expertise are unexcelled. Boots Road is and has been a valuable asset in assisting defining, focusing on messaging and branding in our communities. They are Masters of Public and Media Relations and Crisis Communication skills. The Group is led by Spencer Critchley who is, in short, a marketing genius! They are both highly ethical and the Best of the Brightest. A very potent combination.
Jon Price
Superior Court Judge, Ret., Board Member
Multiple Nonprofit Organziations
The Big Sur Marathon Foundation selected Boots Road Group from several candidates, to revise, update, and secure the organization’s website for its multifaceted youth fitness program, JUST RUN. They did an outstanding job! During the past five years, we have continued to rely on their creativity, attention to detail, insight, expertise, and ongoing support. They have a sense of urgency and get the job done in a timely manner. It is a sincere pleasure to work with Spencer, Lynne, and their affable team, both personally and professionally.
Susan Love
JUST RUN Program Director
Big Sur International Marathon
Working with the Boots Road team on the redesign of our website helped our organization more clearly present our vision to our members and the public. The Boots team is thoughtful, meticulous and smart. They knew exactly the right questions to ask to help us produce the best design and content for the Community Alliance for Safety and Peace website.
José Arreola
Community Alliance for Safety and Peace
The City has had a great experience working with Spencer and the Boots Road team as we completely revamp our website and other communication resources. Their process, professionalism, and genuine commitment to understanding the complexity of city government and our diverse audience have proven invaluable.
Rene Mendez
City Manager
City of Gonzales
I have been working with Boots Road Group for more than seven years, first at UC Berkeley and now at Lawrence Livermore National Lab. The service provided is top notch. I'd highly recommend them in all facets of marketing, web design, logo design, and more. Boots Road is one of a kind, and their customized service is very much appreciated.
Karyn Houston
Communications Manager Energy Technology Area
Lawrence Berkeley National Lab
We love the BootsRoad team! They are great collaborators and built us a killer site on a platform we can manage. We actually receive unsolicited compliments on it, which makes us smile.
Kristin Wolff
Senior Associate
Social Policy Research Associates
Boots Road treats us as if we are their only client. Spencer and his team help us inform our community with a voice that is both positive and transparent and they keep their finger on the pulse of media activity. They are an invaluable asset to our Police team!
Adele Fresé
Salinas Police Department
Boots Road Group provided Congressman Farr's re-election campaigns with excellent services in web development, social media, video production and more. We were delighted to work with them!
Plasha Will
Campaign Director
Friends of Farr
Hiring Boots Road Group is one of the best decisions I've made in Salinas. Spencer, your team has made the positive difference in our communication strategy and actions. Thank you for your leadership and guidance.
Ray Corpuz
City Manager
City of Salinas
The team at Boots Road Group possesses all the key ingredients: creativity, technical knowledge and expertise, timely follow through, and innovative solutions. As importantly, they are good people with whom it’s a pleasure to collaborate and create. They listen to their clients and ‘get’ the importance of being mission-focused.
Siobhan M. Greene
Executive Director and CEO
Hospice Giving Foundation
Thank you so much, Lynne, for helping me through this monumental project. You are wonderful to work with! I feel so smart now that I can edit our website. I'm standing tall on your shoulders!
Shirmaine Jones
Executive Director
Arts Habitat

What to do next

To get in touch, just fill out as much of the form below as you want — while resting assured in our absolute lack of interest in pressuring you, as well as our No-Dread Email Policy.

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How can we help?

Our expert advice, with no pushiness — we don't like it either and we don't think it works very well.